http://www.arrasgroup.com arras Mon, 15 Aug 2011 17:54:18 +0000 http://www.arrasgroup.com en http://arrasgroup.com/The-Hershey-Company http://arrasgroup.com/following/arrasgroup.com/The-Hershey-Company Mon, 15 Aug 2011 17:54:18 +0000 arras 1717353 <img src="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB2.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB3.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1717353/HER_BB3_o.jpg" align="left" /> Building the Road to Happiness 110 years of notable success but without a brand roadmap. That’s hard to imagine for an iconic brand like Hershey’s, but it was true. So Arras worked closely with Hershey’s Global Strategy team to create the first ever Global Brand Guides for both the Hershey’s and Kisses brands. Everything, from content through creative expression, was clearly plotted and defined. Today, there is no ambiguity about the heartbeat of the brand. Hershey’s associates worldwide now have it at their fingertips to guide them through the next 110 years of success. http://arrasgroup.com/Parker-Hannifin http://arrasgroup.com/following/arrasgroup.com/Parker-Hannifin Fri, 22 Jul 2011 17:53:23 +0000 arras 1765722 <img src="http://payload.cargocollective.com/1/4/129085/1765722/ParkerAds.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1765722/ParkerAds_o.jpg" align="left" /> Sealing the Deal Parker-Hannifin’s Seal Division had made a lot of changes in their operations, in their product offering, in their service offering. But not many people new it. Their brand had not been updated in years, and it showed. We made the perception reflect the reality and got them the attention they deserved. http://arrasgroup.com/Moen http://arrasgroup.com/following/arrasgroup.com/Moen Thu, 21 Jul 2011 16:30:44 +0000 arras 1760641 <img src="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities2.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities3.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1760641/Moen_Capabilities3_o.jpg" align="left" /> Running the Business with Style An essential marketing component of Moen's wholesale faucet and accessories business is their Full Line Catalog. This comprehensive, nearly 100-page catalog displays Moen's entire line of kitchen, bar, bath and shower products, and serves as the primary, hard copy visual and descriptive reference tool for the Moen sales organization, and independent wholesale showroom sales representatives. With such a broad product line to categorize, the key design challenge for such a catalog is to provide users with a logical, easy-to-use tool, presented in a design format that's befitting the quality and style for which Moen is known. http://arrasgroup.com/Mothers http://arrasgroup.com/following/arrasgroup.com/Mothers Tue, 19 Jul 2011 20:47:02 +0000 arras 1751325 <img src="http://payload.cargocollective.com/1/4/129085/1751325/MothersC.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1751325/MothersC_o.jpg" align="left" /> Reflecting on Excellence Mothers has been known for high-performance car care products since the 1970s. When they wanted to launch a new, high-tech, high-class, premium line of car care products, Reflections, they turned to Arras. The task was to raise awareness of their new, premium product line among discerning auto enthusiasts who refuse to compromise when it comes to caring for their vehicles. http://arrasgroup.com/Devoe-Paint http://arrasgroup.com/following/arrasgroup.com/Devoe-Paint Tue, 19 Jul 2011 15:13:49 +0000 arras 1749511 <img src="http://payload.cargocollective.com/1/4/129085/1749511/Devoe_1.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1749511/Devoe_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1749511/Devoe_12.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1749511/Devoe_12_o.jpg" align="left" /> Mixing Substance and Style Devoe had a well-deserved reputation for quality and durability. But their ability to transform spaces through the creative use of color and design was under-represented. So we added style to the mix, and a premium step-up line called Regency was born. Positioning, messaging, identity, packaging and a full communications plan launched the brand to immediate success. www.devoe.com http://arrasgroup.com/Lotus http://arrasgroup.com/following/arrasgroup.com/Lotus Tue, 19 Jul 2011 14:27:27 +0000 arras 1749316 <img src="http://payload.cargocollective.com/1/4/129085/1749316/Lotus_1.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1749316/Lotus_1_o.jpg" align="left" /> Connecting with the Faithful Years before its launch, the auto world was talking about the Evora – the first all-new Lotus car in fifteen years. And the Lotus faithful were talking loudest, devoting online forum categories to the machine, its cutting edge technology, posting leaked photos, and discussing the all-important question — how to get one. Nine months before the Evora debuted at the LA Auto Show, Lotus connected with its loyal owners by presenting them with a limited edition Evora poster created exclusively for members of Lotus, Ltd., North American's largest Lotus car club. http://arrasgroup.com/Original-Bike-Spirits http://arrasgroup.com/following/arrasgroup.com/Original-Bike-Spirits Tue, 19 Jul 2011 14:07:51 +0000 arras 1749245 <img src="http://payload.cargocollective.com/1/4/129085/1749245/OBS_A.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1749245/OBS_A_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1749245/OBS_A3.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1749245/OBS_A3_o.jpg" align="left" /> Connecting with Consumers, Face to Face Amrep, a leading global OE supplier of automotive and powersports chemicals, intended to launch their own brand of consumer products. Arras started from the ground up, from market research and product naming to brand positioning. Original Bike Spirits™ was rolled out to enthusiastic audiences at Daytona Bike Week and then bolstered with public relations and trade media advertising. The brand quickly became the #1 powersports chemical with a leading wholesaler and today enjoys a loyal following among consumers. www.originalbikespirits.com.com http://arrasgroup.com/Glidden http://arrasgroup.com/following/arrasgroup.com/Glidden Mon, 18 Jul 2011 15:00:43 +0000 arras 1743475 <img src="http://payload.cargocollective.com/1/4/129085/1743475/Glidden_A.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1743475/Glidden_A_o.jpg" align="left" /> Cross-promoting Two American Classics Although distribution for Glidden Spred had slipped, it still had high brand recognition and was celebrating its 50th anniversary for becoming the world's first latex paint. To celebrate and boost sales, we created a cross-promotion campaign with another classic American icon — Coca-Cola that was so popular that 100% of Glidden's retailers participated in the promotion. http://arrasgroup.com/Raybestos http://arrasgroup.com/following/arrasgroup.com/Raybestos Fri, 15 Jul 2011 19:28:49 +0000 arras 1734400 <img src="http://payload.cargocollective.com/1/4/129085/1734400/RAY_B.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1734400/RAY_B_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1734400/RAY_A2.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1734400/RAY_A2_o.jpg" align="left" /> Accelerating Bottom-line Performance by Insight and Segmentation Car owners looking for performance want products engineered for their needs. That’s why, when launching a premium friction product for Raybestos, we recommended a range of products specifically tailored to vehicle platform and distinctive in name, logo, and package design. This product series resonated with consumers in import performance, light truck, and motorsports applications, and enabled margin increases of nearly 300%. The line was subsequently acquired by a major retailer. http://arrasgroup.com/Panoz http://arrasgroup.com/following/arrasgroup.com/Panoz Thu, 14 Jul 2011 20:46:37 +0000 arras 1730244 <img src="http://payload.cargocollective.com/1/4/129085/1730244/Panoz_Es3.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1730244/Panoz_Es3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129085/1730244/Panoz_Es12.jpg" border="0" width="640" height="350" width_o="640" height_o="350" src_o="http://payload.cargocollective.com/1/4/129085/1730244/Panoz_Es12_o.jpg" align="left" /> Redefining the American Sports Car When America’s premier manufacturer of limited-production, high-performance automobiles was preparing for the launch of the Esperante they turned to Arras. With just weeks before the NY Auto Show unveiling, Arras created a compelling consumer brochure, highlighting Panoz’ rich global motorsports heritage, and the hand-crafted exclusivity of the Esperante. After the initial sales launch, order bookings for this vehicle had accounted for a full year’s production.