MasterLock, a world leader in security hardware, had six new products to launch; each designed to protect tools and equipment in the cargo area of pickup trucks and vans. A robust launch strategy, partnering with the Mike Rowe Works™ Foundation, resulted in an entirely new sub-category in the personal security space – Work Truck Security. Through Mike’s mission of raising respect for skilled labor, coupled with MasterLock’s commitment to innovative security solutions, the partnership is successfully raising awareness for both.
www.masterlock.com/truck_security